Friday, 21 January 2011
And now a classic hit from 2009. Where we realise the characteristic theme of the works of Girls Generation is not melodic-narrative discourse as such, but postnarrative lyric neodiscourse. Thus, a number of deconstructions concerning the role of the writer as artist may be discovered. The subject is contextualised into a material nihilism that includes truth as a totality.
In true Korean fashion this really great song is also an advertisement for a really shitty beer. Of all the things I miss in the real world that I wish upon my life in Korea, beer and wild animals definitely top the list. But beer is really important and I'm glad that the production team behind this music video have realised that.
Beer can also lead to romance, which is something they have aptly described here. Obviously under normal circumstances you wake up with a deep sense of regret and self loathing over what you have slept with. But sometimes beer does lead to a more prolonged sense of happiness as in this music video.
What's always great is a music video with a story line, mainly because they convey a sense of narrative which is an enjoyable element. I particularly enjoyed the acting talents of all the ladies involved in this video. Sterling performances all round! A round of applause! Now scroll down and watch Kara - Rock U because it's so awesome.